Sunday, July 25, 2010

We're (still) Mad for Mad Men

Last August, we featured a post on advertisement themed reads in light of the arrival of season 3 of the TV show Mad Men. Season 3 came and went, and a show that had quite a bit of buzz now has an even bigger amount, with critical and popular acclaim growing seemingly every day. With the arrival of Season 4 on July 25th, it seemed worth revisiting both last year's post and the TV phenomena.

In the year between seasons, we've yet to see a barrage of ad firm set novels (it could still happen), but below are some of the ones that we suggested last year.
Mad for Mad Men (previous posted on Aug 11/2009)

TV fans are abuzz with the impending arrival of Mad Men Season 3, which starts airing on AMC Aug 16. Mad Men is a critically acclaimed TV drama about the the advertising world of 1960s USA. If you're like me and you're mad for Mad Men, but you don't get AMC, you can tide yourself over until next summer's likely release of a season 3 box set, by borrowing Mad Men Season 1 or Season 2 from the library.

If the era and/or subject of Mad Men the TV show interests you - you might want to check out some of the following as well:

Then We Came to the End by Joshua Ferris - according to this darkly funny novel from 2007, the ad world in the 21st century is much less glamorous than the one in the 1960s.

Adland: A Global History of Advertising by Mark - find out the history behind advertising from Madison Avenue and beyond.

A Freewheenin' Time: a memoir of Greenwich Village in the Sixties by Suze Rotolo - if you've seen enough of the 60's of the suited money makers of Madison Avenue, check out this book on the 60's counterculture in NYC.

Then We Set His Hair On Fire: insights and accidents From a hall of fame career in advertising by Phil
Dusenberry- more memoirs from advertising insiders.

The King of Madison Avenue: David Olgilvy and the making of modern advertising by Kenneth Roman - bio of a real life "mad man".

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