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What makes a long term bestseller? In the case of What to Expect When You're Expecting, I think that there are a number of things going on. It's an advice book on a topic that a large portion of the population at some point need guidance on (becoming a parent). It's a classic that is recommended by doctors and between friends, and it has been published in several editions since first being released in 1984. Plus, I'd argue, it just plain has a catchy title.
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Why We Read What We Read: a delightfully opinionated journey through contemporary bestsellers by Lisa Adams and John Heath. Based on a review of 15 years of bestseller lists from Publisher's Weekly and USA Today, it makes some interesting (and amusing) statements on what our collective reading says about us. A must read for any bestseller list fan.
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The Making of a Bestseller: success stories from authors and the editors, agents, and booksellers behind them by Brian Hill and Dee Power. If you want some insight into how to write a bestseller yourself, you might find this worth a visit.
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And if you just plain want to read a book that every one else has been reading, here are a few of the books with over 100 weeks on the New York Times bestsellers lists (as of March 20th):
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by Paulo Coelho (169 weeks)
The Tipping Point
by Malcolm Gladwell (335 weeks)
Water for Elephants
by Sara Gruen (110 weeks)
Three cups of tea : one man's mission to fight terrorism and build nations, one school at a time
by Greg Mortenson (214 weeks)
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by Ron Hall and Denver Moore with Lynn Vincent (102 weeks)
The Help
by Kathryn Stockett (101 weeks)
The Shack
by William P. Young (130 weeks)
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